Strategic
Positioning

• Brand Strategy
• Business Model Review
• Brand Purpose and Value Proposition Design
• Product and Service Offering Review
• Business and Commercial Strategy Description
• Marketing Plan Development

Strategic Communication

• Brand Attributes
• Key Message Development
• Communication Tone
• Definition of Communication Channels
• Overall Department Scheduling

Digital Ecosystem

• Social Media Roles
• Strategic Performance
• Recommendation of Campaign Automation Platforms

Audience Design

• Buyer Persona Identification
• Funnel Conversion Strategy
• Stage Design

Consumer Journey

• Assessment of the Current Purchase Path and Suggestions for Improvement to Enhance Conversion

Strategic Communication Area Review

• Definición de roles y responsabilidades
• Proveedores esenciales
• Construcción y distribución de presupuesto